MPF-ATT-SPECTATOR GUIDE-2024

ABOUT MONTEREY PENINSULA FOUNDATION Monterey Peninsula Foundation, host of the AT&T Pebble Beach Pro-Am and PURE Insurance Championship, serves the tri-county area of Monterey, Santa Cruz, and San Benito counties. It is a diverse region that is also one of contrasts – with a natural beauty that can sometimes mask the very real hardships affecting many residents, especially families with children. Last year, Monterey Peninsula Foundation donated nearly $18 million to over 200 nonprofits and educational institutions – including $1 million in response to devasting storms and floods that impacted the region in early 2023. organizations. Using a responsive approach, we work to strengthen our entire region by partnering with nonprofits whose programs and services address a broad range of community needs. As a spectator at the 2024 AT&T Pebble Beach Pro-Am, you are helping Monterey Peninsula Foundation create lasting impact throughout the Central Coast. Thank you for joining us!

Welcome to the 2024 AT&T Pebble Beach Pro-Am

ARTS & CULTURE

YOUTH

HEALTH & HUMAN SERVICES

GIVING BY FOCUS AREA Monterey Peninsula Foundation serves Monterey, Santa Cruz, and San Benito counties—a region of vibrant diversity and natural beauty that also grapples with barriers to economic self-sufficiency and inequities in healthcare, education, and housing. Using a responsive grantmaking strategy, we make grants across five focus areas to ensure we address a broad range of community needs.

$870K 21 grants

$3.1M 72 grants

$7.1M 92 grants

2022-2023 $17.8M

Welcome to a “Signature” week at Pebble Beach.

$3.4M 65 grants

Thank you for coming out this year, our 39th as title sponsor.

The AT&T Pebble Beach Pro-Am has always been a favorite of professionals, amateurs and fans. This year, each shot means even more for players and the community. As one of the PGA TOUR’s first “Signature” events of the season, we have the world’s most elite players, two of golf’s most magnificent and challenging venues, a bigger purse and more FedEx Cup points on the line. Not to mention you – bringing the energy to make it all the more special. Even bigger than the game we love, your being here helps improve lives in this community through the tournament’s rich philanthropic tradition. Remember, it all started 86 years ago in Rancho Sante Fe, California when Bing Crosby invited a few friends to play golf, enjoy a clambake and raise a little money for charity. Over the years, our host organization, Monterey Peninsula Foundation, has raised nearly $220 million for local non-profits. And this week, for every birdie or better made by professionals and amateurs on the 17th hole at Pebble Beach, AT&T’s “Birdies for Students” initiative will pledge $5,000 to provide computers to local families in need.

www.montereypeninsulafoundation.org www.attpbgolf.com www.pureinsurancechampionship.org

$3.4M 65 grants

COMMUNITY & ENVIRONMENT

2024 FEATURED CHARITY

YOUTH ALLIANCE Youth Alliance was founded in 1995 as Hollister Barrios Unidos to address escalating youth gang violence. The agency benefits children and families in San Benito and Southern Santa Clara counties each year through culturally based youth development, parenting and family programs, and community outreach and education. Last year, Youth Alliance provided services to 20,000 youth and families through

Thanks for being here to cheer on some great golf!

a continuum of support that includes after-school programs; drop-in prevention programs for teens; bilingual counseling and case management for children, teens, and young adults; parent support services; youth leadership development; restorative justice and intervention programs; and community health and wellness programs. Programs are in over 35 target schools, neighborhood centers, and Youth Alliance Impact Centers. As one of the only youth-serving organizations in the area, Youth Alliance fills the void for critical services and ensuring that the youth and family voice is at the forefront of community transformation.

CEO – AT John Stankey &T Inc.